Lucky Strike Cigarettes
NOTICE: The manufacturer of this brand stopped releasing the cigarettes in hard cartons. Instead, they will come in 2 rows by 5 packs, wrapped in cellophane.
The brand "Lucky Strike" was introduced by R.A. Patterson of Richmond, Virginia in 1871 as a cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company (ATC), and Lucky Strike cigarettes would later prove to be its answer to R.J. Reynolds' Camel. In 1917, the brand started using the slogan "It's Toasted" to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried. Because of this different manufacturing process, Lucky Strike cigarettes are said to have a unique and distinctive flavor.
The message "L.S.M.F.T." ("Lucky Strike means fine tobacco") was introduced on the package in the same year. The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. Many argue that the white package was introduced not to help the war effort but to lower costs and to increase the appeal of packaging among female smokers. During the 1980’s a number of filtered versions of Lucky strike cigarettes were introduced.
More recently, the brand was acquired by Reynolds American and remains, along with Camel cigarettes, the largest selling non-filter cigarettes in the world. Lucky Strike cigarettes have a following around the world.