Marlboro Cigarettes

Marlboro is a brand of cigarette made by Altria Group,Inc.. Marlboro cigarette is famous for its flavor, international advertisements and magazine ads of the Marlboro Man. The "Marlboro Man" and "Marlboro Country" are today widely recognized symbols of American culture and commerce, both in the United States and around the world.
In the 1920s, Marlboro was first advertised as a premium cigarette for women. The slogan "Mild as May" was invented to underline that Marlboro cigarettes are designed specially for women. At that time Marlboro was a fetterless brand. But, by the 1950s concerns over the connection between smoking and cancer drove many smokers to filtered brands. Philip Morris didn't have a filtered cigarette, so it scrapped the old campaign in favor of re-launching Marlboro as the company's filtered alternative.
After deciding to introduce filters to the brand, Marlboro executives still had the brand's feminine image to deal with. For help, Marlboro turned to Leo Burnett's advertising company. In a 1972 documentary, Burnett recalled the brainstorming session and the cowboy figure was chosen as the most masculine figure for the new campaign.
The first Marlboro men weren't limited to cowboys. They were all sorts of rugged individuals who smoked their cigarettes while performing equally manly tasks, from fixing their cars to fishing or hunting. The rather abrupt advertising about-face sparked a similar turn in sales.
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